When someone visits your website, what do they see? Do they see clear pictures and text that easily tells them exactly what you do? Are you photos professionally done? Let’s look at your “About” page. Does it tell them how you can help them further their business? Does it even include a picture of you and/or your staff?
What do your photos tell your clients?
Photos on your website and around your physical business help determine the success of your brand. By having high resolution, high quality photos, that truly demonstrate what your brand is about, you prove to your clients that you are high quality and worth the investment. The opposite is true. If you have dark, low resolution, photos that are lacking action, your company will be seen as sloppy, and not worth working with. Perception is HUGE! That is why it is so important to give a lot of thought to your imagery.
What do your photos say about you?
What is your company about?
The first thing you need to think through is “what your company is truly about?” Are you a motivational speaker and travel around giving seminars? Are you a farm who specializes in lavender products? Whatever you do, make sure that is easily definable on your website, and in what you say to people when they ask what you do for a living. A great way to do this is to have photos on your front page of what you do best.
What do you sell and why?
Who is your target market?
The next thing to think about is “Who is your target market?” If you are a lavender farmer, you likely are targeting women who love to use natural products, buys organic produce, and enjoy long baths with lavender scented salt. (Do you see just how specific that is?) Knowing this information, what photos do you portray? Likely, you start with photos of a woman holding a large bunch of lavender as she stands out in the field as the sun is going down. Are you getting the idea? A photo like that gives the impression that whoever buys your product can look just as beautiful and happy as the woman portrayed.
What do your potential clients do?
Do you have a headshot that truly tells your story?
A final thing to consider is having great photos of you and your team. This can show your clients that you are professional and you take your business seriously. It’s also important to begin telling your story. So whether you decide to hire a professional or do it yourself, check out this FREE handy guide for getting ready for your headshot photos.
If you take the time to define these three topics for your business, and then find photos that bolster your message you will soon stand high above your competition. Good luck and if these tips help you let me know! I’d love to hear from you. You can find me on Instagram at @vanessa.thurgood.photography
For more information on this topic visit these other great resources.
- 3 Ways to Use Images to Elevate Your Business from Entrepreneur.com
- How to Select Images to Represent Your Organization from 99Designs.com
- How Images Can Help Your Small Business Stand Out (Or Get Lost In The Crowd) from Upwork.com
- 5 Benefits of Getting a Professional Headshot from ThinkCatalyst.com